The Award Winning Creators of Rory's Story Cubes and Extraordinaires

We are The Creativity Hub

Anita Murphy

Co-Founder - Product Development

Anita finds the pragmatic approach to realising the big mission for The Creativity Hub. Her role in product development is to take (what are often) abstract, complex ideas and translate them into usable playthings. 

She likes to play challenging games with rules that can be summarised on one side of a card. Imagine!

Rory O'Connor

Co-Founder - Product Development

Rory (tempered by Anita) holds the big vision for The Creativity Hub. He finds ways to turn his experience in the performing arts, creative problem solving, conflict resolution and energy psychology into games and playthings. He also tries (sometimes successfully) to apply what he has learned to the running of the company.

He likes to play games...a lot. He doesn’t mind losing as long as the game results in a good story to tell!

Amanda McClelland

Head of Finance and Operations

Amanda is our Head of Finance and Operations. She helps achieve our mission by bringing her experience in the finance sector to both our strategic decisions and the day to day financial needs of the company. Amanda ensures that we can fund the expansion of our product range and participate in projects such as Camp Zeitouna which are key to the Creativity Hub vision.

Amanda likes to play card games where strategy and forward thinking are essential.

Winnie Shek

Senior Graphic Designer

Winnie is our in house graphic designer. She works with Marketing to produce collateral for our distributors and retailers, and with Production on packaging design. She ensures The Creativity Hub voice, brand and message are in line with our mission and is communicated in a fun, creative way.

Winnie likes games that involve laughter, conversation and movement and, of course, great illustrations and design.

Pedro Pereira

Production & Logistics Manager

Pedro is our Production and Logistics Manager, and co-ordinates the manufacture of our games and playthings from start to finish. He is crucial to the Creativity Hub mission, and ensures that our products are made to the highest standard and are available to play with by individuals around the globe. 

He enjoys playing unusual games with quirky themes.

Emma Goudie

Artwork & New Product Development Manager

Emma looks after localisation of all our products, ensuring that the information on our packaging is correct and clear and that The Creativity Hub brands are represented according to brand guidelines on every shelf across the world. She also co-ordinates other packaging projects and works closely with Production to bring new products to our family of distributors.

She really enjoys trying new games but likes a game which involves strategy and where planning is essential.

Rob Dalton

Lead Icon Designer

Michaela McMurrough

Finance Assistant

Maeve McKeefry

International Business Development

We make games and playthings that foster imagination, empathy and self esteem, because we want to see a world where these three things are fostered in every individual.

Rory's Story Cubes

Rory’s Story Cubes® is the iconic storytelling game that fosters imagination and connection across generations.
Learn more about Rory's Story Cubes.

 The  Extraordinaires

The Extraordinaires® Design Studio is inspiring a new generation of empathic designers and inventors through wildly imaginative design challenges.
Learn more about The Extraordinaires.

Loved by children and adults in 52 countries across the world

52 countries
Australia Austria Brunei Bulgaria Canada Chile China Croatia Czech Republic Estonia Finland Germany Greece Hong Kong SAR China Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Latvia Lithuania Macau SAR China Malaysia Netherlands New Zealand Nigeria Norway Pakistan Peru Poland Portugal Romania Russia Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom United States

We've won a few awards along the way,

ATA Best Toy iParenting Major Fun Seal of Excellence ITA Good Toy Toy Shop Award Slow Toys Dr Toy Parents' Choice

and we like to share...

More on our news feed

We’re working on exciting new playthings,
find out more in our quarterly newsletter.