The Award Winning Creators of Rory's Story Cubes and Extraordinaires

We are The Creativity Hub

Anita Murphy

Co-Founder - Product Development

Anita finds the pragmatic approach to realising the big mission for The Creativity Hub. Her role in product development is to take (what are often) abstract, complex ideas and translate them into usable playthings. 

She likes to play challenging games with rules that can be summarised on one side of a card. Imagine!

Rory O'Connor

Co-Founder - Product Development

Rory (tempered by Anita) holds the big vision for The Creativity Hub. He finds ways to turn his experience in the performing arts, creative problem solving, conflict resolution and energy psychology into games and playthings. He also tries (sometimes successfully) to apply what he has learned to the running of the company.

He likes to play games...a lot. He doesn’t mind losing as long as the game results in a good story to tell!

Deirdre Mullen

Key Accounts

As Key Account Manager, Deirdre supports the Creativity Hub ‘family’ of distributors around the world, working with them to develop market segments in each territory. Deirdre works closely with our partners, who share The Creativity Hub ethos of fostering imagination.

She likes playing games with other people that combine quick thinking, wit and enthusiasm (preferably where there's a win-win for all).

Alison Duff


Our Marketing Executive Alison works closely with our distributors and retailers, providing them with marketing support and materials. She attends events and trade shows to help bring our products to new people around the world. She is responsible for PR, Media and Social Media, ensuring that the voice of The Creativity Hub and its mission are heard.

She likes puzzles that involve lots of interaction, collaboration and problem solving between players.

Winnie Shek


Winnie is our in house graphic designer. She works with Marketing to produce collateral for our distributors and retailers, and with Production on packaging design. She ensures The Creativity Hub voice, brand and message are in line with our mission and is communicated in a fun, creative way.

Winnie likes games that involve laughter, conversation and movement and, of course, great illustrations and design.

Pedro Pereira

Production and Logistics

Pedro is our Production and Logistics Manager, and co-ordinates the manufacture of our games and playthings from start to finish. He is crucial to the Creativity Hub mission, and ensures that our products are made to the highest standard and are available to play with by individuals around the globe. 

He likes to play strategy games that reward efficiency and resource management.

Amanda McClelland


Amanda is our Financial Controller. She helps achieve our mission by bringing her experience in the finance sector to both our strategic decisions and the day to day financial needs of the company. Amanda ensures that we can fund the expansion of our product range and participate in projects such as Camp Zeitouna which are key to the Creativity Hub vision.

Amanda likes to play card games where strategy and forward thinking are essential.

Tracy Dudkiewicz

PR and Media, USA

Tracy is our eyes and ears for The Extraordinaires Design Studio in the States. She scouts out media and PR opportunities and spreads The Creativity Hub word. She ensures that The Extraordinaires are in the right place to be seen by the right people in the US.

Tracy likes trivia games that really challenge her general knowledge!

Catherine McMillen

Sales and Licensing

Catherine seeks out new retail partners in North and Latin America who are a good fit for The Creativity Hub and its mission. She is exploring opportunities with story-based brands that fire the imagination. 

She likes to play party games (and she is extremely competitive).

We make games and playthings that foster imagination, empathy and self esteem, because we want to see a world where these three things are fostered in every individual.

Rory's Story Cubes

Rory’s Story Cubes® is the iconic storytelling game that fosters imagination and connection across generations.
Learn more about Rory's Story Cubes.

 The  Extraordinaires

The Extraordinaires® Design Studio is inspiring a new generation of empathic designers and inventors through wildly imaginative design challenges.
Learn more about The Extraordinaires.

Loved by children and adults in 52 countries across the world

52 countries
Australia Austria Brunei Bulgaria Canada Chile China Croatia Czech Republic Estonia Finland Germany Greece Hong Kong SAR China Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Latvia Lithuania Macau SAR China Malaysia Netherlands New Zealand Nigeria Norway Pakistan Peru Poland Portugal Romania Russia Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom United States

We've won a few awards along the way,

ATA Best Toy iParenting Major Fun Seal of Excellence ITA Good Toy Toy Shop Award Slow Toys Dr Toy Parents' Choice

and we like to share...

More on our news feed

We’re working on exciting new playthings,
find out more in our quarterly newsletter.